Appendix A:
ASDA Strategic Plan performance outcomes 2004–05

Strategic breakthrough issues Key performance indicators Target Results
Deterrence Target vs. actual No Advance Notice tests +/- 10% -1%
Awareness of ASDA’s services 90% 58%
Access to ASDA’s services 90% 97%
Client satisfaction 80% 95%
Client retention 90% 81%
Client engagement 80% 90%
Deterrent effect 90% 90%
People Employee satisfaction 75% 67%
Employee retention 80% 97%
Revenue per employee $156,800 $192,504
International response Number of bilateral agreements 20 17
Formal relationships with international sport and anti-doping agencies 75% N/A
Business improvement Return on investment 2% 0.97%
Budget variance +/- 3% -1.3%
Corporate governance best practice index 75% 85%

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