|
||||||||||||||||||||||||||||
| Letter of
Transmittal
Australia's Anti-Doping Framework |
DeterrencePrograms that deter the use of banned doping practices Drug Testing | Education | Research Education
IntroductionASDA delivered a range of education products and services, aimed at influencing athlete behaviour, which were tailored to athlete needs and based on sound research and behavioural models. ASDA delivered education via:
ASDA’s education products and services included:
Education initiatives included:
Client SatisfactionClient satisfaction significantly exceeded the Agency’s target with 96 percent of clients surveyed indicating they were satisfied with ASDA’s services. Figure 9: Percentage of Clients Satisfied with ASDA Services
Client AwarenessForty-four percent of clients surveyed said they were sufficiently aware of ASDA’s services. This result was influenced by a change to data collection methods mid-year. This change severely limited the information available for the first half of the reporting period, thus affecting the outcome. The Drugs in Sport Hotline was the most widely known service, with awareness at 74 percent. Further development of education products and services, coupled with a targeted communications program, will improve awareness of education resources in 2002–2003. ASDA measured client awareness of its services via athlete and stakeholder surveys. Access to ServicesASDA measured access to its education services by comparing product distribution statistics to those recorded in 2000–2001. Access to ASDA’s services was measured at 45 percent – 116 562 products distributed compared to 258 507 in 2000–2001. This result was heavily influenced by ASDA’s new method for reporting website hits – a website hit being recorded when a client accessed the ASDA homepage and a further ASDA website page. This new method better represented clients using the ASDA website to access information. Comparatively in 2000–2001 any hit on the ASDA homepage was reported, regardless of whether another page on the ASDA website was also accessed. Another factor that contributed to the reported decline in access to ASDA’s services was the post 2000 Sydney Games period. ASDA distributed substantially fewer resources in comparison to 2000–2001 when unusually large quantities of resources were distributed for the Sydney Olympics. ASDA received minimal feedback from athletes expressing concerns that its education services were unable to be accessed. Figure 10: Access to ASDA Education Services
Client EngagementASDA started assessing how effectively it engaged and influenced its clients to demonstrate positive anti-doping behaviour. Relevant data is being gathered from NSOs through the Anti-Doping Assessment Process. Once this assessment process is complete the Agency will be able to provide further information on how effectively it influenced its clients. Managing Drugs In Sport IssuesASDA managed drugs in sport issues through timely communication with key audiences – primarily domestic and international media. Drugs in sport remained a headline issue in sport media reporting. ASDA issued nine media releases, two position statements and responded to approximately 200 media inquiries. This communication with media organisations and other groups enhanced ASDA’s transparency and accountability and played a key role in ASDA’s deterrence effort. The Agency formed an Issues Management Team (comprising key staff) to better facilitate ASDA’s responses to drugs in sport issues. ASDA also communicated with target groups such as sports administrators through the Drugs in Sport Update newsletter and the ASDA Website. The Agency recognised public reporting of drugs in sport issues must be addressed to enhance the Agency’s mission and will further develop its communication systems in 2002–2003. |
|||||||||||||||||||||||||||
| |
||||||||||||||||||||||||||||
